Photo: Adidas Facebook/ Selena Gomez
Pop star Selena Gomez has been chosen by Adidas to be one of its guest designers for the NEO label through 2015. She will contribute design ideas and appear in ads for Adidas.
Selena, 20, designs for NEO will start February, 2013. She issued the following statement on her latest venture: “It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself,” Gomez said in a statement. “This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.”
This will put Gomez and her ex-love Justin Bieber under the same design roof. Bieber has been working with NEO since October.
This is one of many projects the former ‘Wizard of Waverly Place’ star is involved with. Beside her acting and singing work she has a clothing line at K-Mart and a self-titled perfume at Macy’s.