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Latino Daily News

Thursday September 2, 2010

Sears and Kmart Team Up with Cristina Saralegui to Launch New Bed and Bath Line

Sears and Kmart have teamed up with Hispanic talk show celebrity and former host Cristina Saralegui for the launch of an exclusive new soft home collection, Casa Cristina.

The Casa Cristina collection is inspired by Saralegui’s Miami home, along with the artistry and memories of her childhood. Cristina’s unique style and taste come to life in this groundbreaking collection.  “Everyday, I am inspired by many things in my life, from family to my career to the people I’ve met along the way,” said Cristina Saralegui. “But when I walk through the door at the end the day, it’s my home that inspires me the most.”

“Cristina is such a creative voice, and Sears Holdings is proud of our collaboration in this new venture,” said Amy Parker, chief marketing officer, Sears Holdings Corporation, Home. “The Casa Cristina bed and bath collection is a welcome addition to the Sears and Kmart home decor market.”

The product offering encompasses a wide range of items for bed and bath. The bedding line includes lush comforter sets, quilted coverlets and euro shams, soft microfiber sheets and decorative pillows. The bath collection includes matching shower curtains, embellished towel sets, cotton bath rugs and accessories decorated with coordinating motifs.  Casa Cristina brings five new patterns to the Sears and Kmart home category.