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Latino Daily News

Thursday October 14, 2010

Sara Lee Launches Hispanic Mobile Site Promoting Healthier Living

Sara Lee Corporation debuted “More Choices. Healthier Lives.” a dual-language mobile site designed for Hispanic moms who are looking to discover more choices for their family meal times. “More Choices. Healthier Lives.” encourages Hispanics to make a pledge to take a balanced approach to healthier eating and lifestyles and provides consumers the tools and resources needed to uphold the pledge. The site features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime even more nutritious.

The site aims to help moms make each day more flavorful.  Consumers can opt-in to receive monthly mobile phone text alerts which include suggestions on how to pair selected products from a variety of brands to make fresh, tasty meals for any time of the day. Once consumers opt-in they have the chance to enter a sweepstakes to win a one-year supply Sara Lee products.

To view recipes, sign up for text alerts and/or enter the “More Choices. Healthier Lives.” sweepstakes, please visit mas.saralee.com or more.saralee.com on your mobile phone.