Salma Hayek just launched a public service announcement (PSA) in praise of her home country Mexico invoking a bit of President John F. Kennedy. The Iniciativa Mexico PSA’s feature different prominent Mexicans promoting change in the country through individual responsibility. The PSA’s are also meant to highlight Mexico’s achievements and are part of the country’s year-long centennial celebration. Televisa came up with the idea in an effort to make sure Mexicans see all the country has accomplished and not dwell on the overwhelming bad news.
Watch here as Salma urges her fellow countrymen to get up and turn away from inertia and corruption.