Photo: Robert Rodriguez Network Gets Univision Backing
Univision announced Tuesday that it will be teaming up with Robert Rodriguez and FactoryMade Ventures to launch El Rey Network in December 2013.
Rodriguez — who has been named one of Time magazine’s 25 most influential Hispanics and has directed films such as Desperado, From Dusk till Dawn, The Faculty, Spy Kids, Machete and Sin City — unveiled the plans for the new network and showcased one of its slated programs today at Univision’s 2013 Upfront presentation in New York.
“I’m thrilled to be partnering with Univision on this groundbreaking initiative to deliver high-quality original programming to our community and the wider, mainstream audiences,” said Rodriguez. “El Rey Network will serve as a launching pad to satisfy the tastes of young adults looking for exciting, cinematic, action-packed content. As a broadcast leader in media, Univision is the best partner to support us in achieving this vision.”
At Univision’s upfront presentation, Rodriguez unveiled the first original scripted production for El Rey Network. Based on the hit action/horror franchise from Rodriguez and Quentin Tarantino, From Dusk Till Dawn, the series will be written, produced and directed by Rodriguez. It will explore and expand on the characters and story from the original film, providing a wider scope and richer Aztec mythology.