Photo: Ricardo Pinto's design
Every year, Jose Cuervo and Tequila Reserva de la Familia offer famous Mexican artists the opportunity to create original artwork for its packaging. Each Reserva de la Familia box is made of wood and features the artwork of renowned Mexican artists.
This provides a unique experience for consumers to enjoy the one-of-a-kind taste of Jose Cuervo’s finest tequila, and an opportunity for tequila lovers to share a unique gift with family and friends.
For the 2012 collection, Mexican artist, Ricardo Pinto, has been chosen to feature his artwork on the box for the special edition of Reserva de la Familia Extra Añejo.
Pinto is known for recreating the architecture, urbanity and temporal scope of the everyday life of Mexico City through a “very personal and intimate” approach. This is showcased throughout three Jose Cuervo Reserva de la Familia boxes that provide a visual richness between his unique style and modern graphics. Each bottle of Reserva de la Familia is bottled by hand, hence its limited production, and its SRP is $159.99.