Photo: Familia es Familia Campaign Launched
Twenty-one of the nation’s leading Hispanic organizations announced today their endorsement of a first-of-its kind, comprehensive public-education campaign called Familia es Familia aimed at strengthening Latino voices to build support within the Latino community for acceptance of LGBT family members.
Public opinion polls show that Latinos really do “lead the way” when it comes to attitudes toward lesbian, gay, bisexual, and transgender (LGBT) people. Several recent studies by the Pew Hispanic Center, Bendixen & Amandi International, 2012 Opportunity Agenda and SSRS found strong support among Hispanics for a number of LGBT issues.
Familia es Familia will be a bilingual campaign providing resources and information that are culturally appropriate to empower voices within and from Latino families and communities. In addition, the campaign will provide training, technical assistance, and support to the 22 Hispanic organizations and will spearhead a national effort to educate the public through a range of viral components including: an interactive bilingual website rich with videos, resources, and publications; social media platforms such as Facebook, Twitter, and YouTube; promoting stories and voices in the media; and an organizing campaign to engage the community through their mobile devices.
Freedom to Marry provided the seed funding and serves as fiscal sponsor for Familia es Familia. The Gill Foundation has also committed to providing additional resources.