The Professional Golf Association (PGA) is committing funds and efforts to reach out to the U.S. Hispanic market in hopes there will be more interest from them in the sport. Only 6 percent of golfers in the U.S. are Hispanic. The PGA is planning on creating a network of golf teaching facilities and offer low-priced golf lessons in predominantly Latino neighborhoods. There are also plans in the works to offer mobile golf experiences in those neigbhorhoods.
The PGA is hoping their partnership with the Lorena Ochoa Golf Foundation will provide Hispanics with the opportunity to learn, play and seek careers in golf. Ochoa, one of Mexico’s young and most well known golfers, was number 1 in the world for three years in a row.
She is officially retired from the sport but spends a lot of her time on her foundation and is committed to seeing more minorities take up the sport she loves.