Photo: Obama's Reelection Campaign
In 2008, Obama entered the race for president with the unforgettably bold, inspirational and catchy “Yes We Can.” For his 2012 bid, the president has released a video titled “It Begins With Us,” where supporters talk about the need to reelect the president for a second term in the White House.
“Today, we are filing papers to launch our 2012 campaign,” wrote the president in a message accompanying the video. “Even though I’m focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.”
The video didn’t include any new footage of the president, and also didn’t mention Vice-President Joe Biden.
The filing of 2012 campaign papers, will give Obama the legal opportunity to use the campaign infrastructure his staffers have been working on, as well as begin an aggressive fundraising endeavor that could earn the president close to $1 billion in donations between now and the fall of next year.
An office in downtown Chicago has already been picked to serve as headquarters; Jim Messina, Obama’s former deputy chief of staff, will serve as campaign manager, and the campaign has hired two deputy campaign managers: Jen O’Malley Dillon, the former executive director of the Democratic National Committee (DNC), and Julianna Smoot, the president’s former social secretary.