Photo: Playboy Argentina Uses New "Tweetgrid" and Maria Paz Delgado to Increase Twitter Presence
Wanting to increase their number of Twitter followers, Playboy Argentina an nounced that for every 15 retweets about the show “Sabado Bus”, a portion of a nude photo of the show’s secretary, Maria Paz Delgado would be uncovered via Tweetgrid.
Each time the show was mentioned 15 times using retweets (RT), another block of Maria Paz Delgado’s nude phot was revealed.
Playboy said before the first segment of the show had ended (it was less than an hour), users had retweeted more than 390 times.
Ultimately, the photo was seen in 29 different countries including the U.S, Mexico, France, Spain, India, Kuwait and more.
The magazine said it’s Twitter also increased its number of followers by 23 percent in just 3 hours.
Check out the video to see how Tweetgrid does it.
