Photo: Pinterest Sees Rapid Growth Worldwide with Fastest in Latin America
By know you probably know what Pinterest is, but for those who do not, Pinterest is a website that allows users to post and share images, videos, and links to interesting websites by “pinning” them to their online “boards” in the same way one might pin torn out newspaper or magazine articles and photos to an a board on your wall at home.
While Pinterest is quickly taking off in the United States, it is increasingly extremely popular in Latin America, home to the fastest growing “pinner” population in the world. An estimated 62.5 percent of page views and 65.2 percent of time spent on Pinterest are done and spent by Latin American women.
According to a recent comScore reported, Pinterest is among the most recent and fastest-growing entrants in the social media space. The site, which allows users to create and share photo pinboards based on different themes, has quickly amassed a global audience of nearly 30 million visitors. Pinterest’s Latin American audience reached 1.3 million visitors in April 2012, up from just 153,000 visitors at the beginning of the year.
A geographic analysis of the audience found that Brazil accounted for 27.8 percent of regional visitors to Pinterest.com, followed by Mexico (16.1 percent) and Argentina (10.2 percent). Puerto Rico was home to the most engaged pinners with visitors averaging 24.3 minutes on the site during April, followed by Argentina (15.3 minutes per visitor) and Mexico (12.1 minutes per visitor).
To compare, here is the average time overall users spent on each visit to other popular websites:
YouTube - 16.4 minutes
Facebook – 12.1 minutes
Twitter – 3.3 minutes
Between May 2011 and January 2012 alone, the number of total unique viewers to Pinterest increased by more than 2702 percent, and with the increased popularity in the Latin American market, Pinterest’s growth is only going to continue.
