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Latino Daily News

Sunday July 15, 2012

Penelope Cruz the New Face of ‘Key to the Cure’ for Saks Fifth Avenue

Penelope Cruz the New Face of ‘Key to the Cure’ for Saks Fifth Avenue

Photo: Penelope Cruz and 'Key to the Cure'

Click Here to Enlarge Photo

The “To Rome with Love” actress and Academy Award winner, Penelope Cruz,  has been tapped by Saks Fifth Avenue (SFA) to be the face of their 2012 ‘Key to the Cure’ campaign.  The Spanish beauty will be donning a specially designed tee-shirt by Carolina Herrera that promotes women’s cancer research funding.

The limited edition tee-shirt will be for sale starting on October 1st for $35 at Saks stores and online, with all the proceeds going to the Entertainment Industry Foundation’s Women’s Cancer Research Fund.  Cruz will be seen in public service announcements promoting the ‘Key to the Cure’. 

Some lucky shoppers will be able to meet Venezuelan designer Carolina Herrera in New York in October when a ‘Key to the Cure’ weekend is launched.  Cruz takes over the role from Jennifer Hudson.  SFA has raised over $30 million for women’s cancer research since it started the program some 14 years ago. 

38-year-old Cruz is currently promoting the new Woody Allen movie ‘To Rome with Love’ and wrapping up production on ‘Venuto al Mondo’, she is also on the cover of Madame Figaro magazine.