La Tienda CEO Tim Harris and actress Penelope Cruz announced today the launch of the 2012 “Campaign for Spain” to help Spanish food banks over the holiday season.
The “Campaign for Spain” will raise funds to bring aid to families in Spain. La Tienda will match, dollar for dollar, donations given on the website, up to $25,000 through January 31, 2013.
“Together we can bring assistance to those families who need it most.” says Academy Award winning actress Penelope Cruz.
Spain is suffering through its worst social crisis in at least a generation, and La Tienda is uniquely positioned to help. The money you donate will go to the Spanish Federation of Food Banks (FESBAL), which directly coordinates the efforts of food banks across all of Spain.
