Photo: Penelope Cruz joins PETA
Spanish actress Penelope Cruz has become the latest celebrity to team up with the People for the Ethical Treatment of Animals, or PETA, on an anti-fur campaign.
PETA unveiled a new 21-meter (70-foot) billboard Wednesday outside New York’s Madison Square Garden that shows Cruz looking over her uncovered back next to the phrase “Give fur the cold shoulder,” the animal rights group said in a statement.
The billboard will be displayed for two weeks ahead of this month’s New York Fashion Week, according to PETA, which said similar campaigns will be carried out ahead of fashion shows in London, Milan and Paris.
“Penelope Cruz has appeared on every best-dressed list in the world, and the one thing you’ll never see her wearing is fur,” PETA Vice President Lisa Lange said in a press statement.
“PETA couldn’t ask for a more fitting emblem of the modern, glamorous woman who knows that there’s nothing more beautiful than a woman who has a look that kills without anyone having to die for it,” Lange added.
Cruz joins a host of other celebrities to appear in a PETA anti-fur campaign, including the first ladies of the United States and France, Michelle Obama and Carla Bruni-Sarkozy, pop star Pink, actresses Charlize Theron, Eva Mendes and Pamela Anderson and media mogul Oprah Winfrey.
Cruz won a best supporting actress Oscar for her role in the 2008 Woody Allen comedy “Vicky Cristina Barcelona” and she is also well known for her starring roles in Spanish director Pedro Almodovar’s “Volver,” “All About My Mother” and “Broken Embraces.”
“Penelope will always take a pass on fur because of the extreme cruelty that fur production causes millions of animals around the world,” PETA said on its Web site.
“Eighty-five percent of the fur industry’s skins come from animals raised on fur factory farms, where they spend their entire lives confined to cramped, filthy wire cages, only to be killed by the cheapest methods available, including suffocation, electrocution, gassing, and poisoning.”