Photo: Victor Cruz and Time-Warner Cable Partner Up
Time Warner Cable announced today that it has partnered with Victor Cruz, New York Giants wide receiver and Super Bowl champ, to bolster its Enjoy Sports Better initiative that helps customers enjoy the sports and teams they love even more. The partnership will feature Cruz in a national advertising campaign and on regular segments on NY1 and NY1 Noticias as well as appearances by Cruz at community and philanthropic events.
Along with the advertising campaign, Cruz will connect with Time Warner Cable customers in the New York area to share his inspiring story.
“I am pleased to join the Time Warner Cable family in a relationship that already feels like a true partnership. At the outset we have worked together closely to identify projects that are mutually beneficial, which has been a fantastic experience,” said Victor Cruz, New York Giants wide receiver.