Photo: The "Today Show's" Natalie Morales will moderate "We Decide: 2012"
nuvoTV, the only English-language cable network fully dedicated to serving America’s Bi-cultural Latinos (BCLs), announced a programming partnership with NBC News’ Peacock Productions to spotlight the critical role of Latinos in the upcoming 2012 presidential election and the challenging issues important to Latino voters. nuvoTV and Peacock Productions will leverage their creative and production expertise to produce a high quality “Latino Town Hall” special before a live studio audience at Rockefeller Center. Tentatively titled “We Decide: 2012,” the special will premiere this August.
“Latinos in America are a crucial component for presidential candidates in this year’s election, and could well be the deciding factor in determining who is our next president,” said nuvoTV CEO Michael Schwimmer. “Mainstream media has not adequately addressed the issues facing America’s Latino community in the context of this presidential election. nuvoTV’s Town Hall will provide a unique venue for Latinos to amplify their voice across the country in English, so that the widest possible audience can appreciate Latinos perspectives on the issues.”
Moderated by NBC News’ award-winning journalist Natalie Morales, We Decide 2012 will feature a panel of high-profile experts who will engage with a live audience and other virtual participants connecting through the latest social media platforms. The special will take a deep dive into how the presidential candidates are addressing issues specific to America’s Latinos including unemployment, healthcare, education and immigration.
In the summer of 2008, nuvoTV (then SiTV), broke new ground with “Crash The Parties ‘08” a national online contest in which aspiring young Latino journalists competed to cover the presidential election for the network. Winners were announced at a Capitol Hill reception, and then rewarded with media training before attending the Democratic and Republican national conventions as television reporters on the convention floor.
For We Decide: 2012, nuvoTV will also team up with NBCLatino.com, NBC News’ English-language platform serving news & lifestyle content to U.S. Hispanics. Together, they will provide information and increase awareness about the key issues related to We Decide: 2012, as well as engage audiences and readers on NBCLatino’s social channels like Twitter and Facebook.