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Latino Daily News

Tuesday March 20, 2012

New Mexico Tourism Ad Causing Controversy with “Light-skinned” Casting Call

New Mexico Tourism Ad Causing Controversy with “Light-skinned” Casting Call

Photo: New Mexico Tourism Ad Causing Controversy with "Light-Skinned" Casting Call

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A tourism ad that hasn’t even been seen yet is causing quite a stir for a few reasons.

Residents were annoyed that an ad promoting New Mexico was not being produced by a New Mexico company, but instead the job was outsourced to California.

And then came the casting call. If people didn’t care about he upcoming tourism ad before they certainly cared after a the state’s tourism board held a casting call for “Caucasion and light-skinned Hispanics” to star in the ad.

“We don’t know, of course, who made it into the shoot and how New Mexico will be presented to the world once the campaign is unveiled,” read an editorial in the Santa Fe New Mexican.”But really, light-skinned only? What were they thinking?”

The ad is scheduled to be revealed in April and many New Mexico residents are eager to see how they are advertised to the world.