123UnoDosTres, a revolutionary Channel targeted at young, bilingual U.S. Latinos, launched on YouTube June 15th with the premiere of the new docu-series,“123:POV Juanes”. “Juanes” chronicles an artist The Los Angeles Times calls “the single most important figure of the past decade in Latin music.” Juanes, a multi-platinum rock superstar and humanitarian sets out on a first-person exploration of the things that excite him creatively. The series features many of the people who inspire him, and the fans he attracts wherever he goes.
123UnoDosTres’s incredible access will take viewers on a journey they won’t forget, often to places where camera crews rarely have access: backstage, home, and the precious personal space Juanes manages to carve out between his many public appearances. The YouTube platform will provide viewers with unprecedented opportunities for engaging with Juanes directly including weekly video responses to viewer posted questions and an exclusive live Google hangout with him. It’s a personal and vibrant video travelogue set against the backdrop of Juanes’ own music, which we’ll hear throughout thanks to secret/impromptu musical performances in local pubs, street scenes, and inside the homes of fans and friends.
123UnoDosTres, a joint venture between IconicTV, and prodigious talent manager James Cruz and the noted director Jessy Terrero, who has directed for an international clientele of famous artists including Jill Scott, Lionel Richie, Syleena Johnson, 50 Cent, Ludacris, Akon, Paulina Rubio, Enrique Iglesias and many others. More recently, he directed the music video Follow the Leader with Wisin Y Yandel and J.Lo, and the movie Freelancers starring Robert de Niro, 50 Cent, and Forrest Whitaker that hits theaters later this summer.
123UnoDosTres aims to tap into the fastest growing demographic in the U.S. Over the next ten years 88% of the population growth among age 18-34 will come from Hispanics, representing $1 trillion in purchasing power. With content that spans everything from music to pop culture, sports, fashion, comedy and politics from Mexico to the Caribbean, 123UnoDosTres will superserve the 3rd-generation – or Ñ – Latino youth market. While the formal launch happened June 15th, the Channel already has over 1.7 million views.
Find the sneak peek of “123:POV Juanes” below.