Netflix, the DVD rental and video streaming business, is looking to expand outside the U.S. and Canada and has its sights on Latin America and Asia.
The California-based company that was founded in 1997 just expanded to Canada and plots its growth very carefully. The company is currently having “exploratory conversations” with different marketing and public relation firms to handle the expansion to Latin America.
Netflix faces growing competitive pressure from Amazon, Apple and other big-name U.S. retailers that offer online video distribution. Latin America would offer a wider playing field for the Netflix product.