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Latino Daily News

Wednesday February 2, 2011

Minority Programming Seals the Deal on Comcast-NBC Universal Merger

Comcast can thank minority programming for getting them federal approval and sealing their merger deal with NBC Universal.

Federal Communications Commissioner Mignon Clyburn had previously expressed concern that the merging of the two big-timers would cause an exclusion of diversity among its programming, but Comcast put her those concerns to rest by agreeing to add at least four Latino-owned or managed networks and four African-American-owned or managed networks over the eight years. Asian-American-geared programming in English will be added as well.

With this merger, some say Comcast is now the most powerful media company in the world.

Now the focus is on advertisers and how well they will be able to properly market their products towards the minority audiences without being stereotypical and offensive or going the other way and presenting things to people that don’t want, can’t afford, or simply have no interest in.