Photo: vicente fernandez in concert
During his 2010 concert tour, Budweiser and Mexican singing legend Vicente Fernandez brought together two of his passions, music and education, to help raise funds for the Hispanic Scholarship Fund (HSF).
As part of Budweiser’s longtime commitment to the Hispanic community, ‘El Rey’ and the ‘King of Beers’ donated a scholarship to a local college student for each of the 24 performances on his 18-city tour. Anheuser-Busch provided $100,000 for this special partnership program in 2010.
In total, Anheuser-Busch provided the HSF with $500,000 in support in 2010.
“Thank you, Budweiser, for giving back to our community,” HSF President Frank Alvarez said before a concert in LA. “A college degree is the best way to a better paying job and better life, and with your support we’ll realize our common dream of a degree in every Latino household.”
The partnership continues this year, with more scholarships to be awarded in each city on the singer’s to-be-announced 2011 tour schedule.
Since 1982, Budweiser has donated more than $24 million and awarded 20,000 scholarships to HSF, the nation’s leading non-profit organization that supports Hispanic higher education.