While total advertising spending increased modestly by a .8 percent in 2011 the big news came in Spanish language TV advertising that increased by 8.3 percent, increasing 19.1 percent in the fourth quarter alone. This new data was released by Kantar Media a strategic advertising and marketing company.
Some of the top Hispanic Media advertisers included McDonald’s, Procter & Gamble and Dish TV. The fast food giant, McDonald’s ranked fourth among the top 10 advertisers in Hispanic Media. During 2011, the company spent $1.4 million per ad, which showed an increase of 29.2 percent. They did show a 2.6 percent decline however in their total amount spent in 2011 as compared to the previous year.
In total, the restaurant industry ranked ninth in advertising spending. After spending $5.8 million in 2011, they followed the automotive, retail, personal care products, and food and candy industries among others. This ranking is surprising as the restaurant industry’s expenditures for 2010 was only $5.6 million.
Of the millions spent reaching out to the Latino consumer most of those dollars went to advertise on television.