Photo: Mark Consuelos Surprises NYC Nurses with Free Trips from Westin Hotels
Mark Consuelos surprised more than 200 nurses at New York’s Lenox Hill Hospital in NYC on Monday with a getaway weekends to any Westin location.
The nurses were praised for their hard work and the care they gave to those injured and displaced by Hurricane Sandy.
‘These dedicated working people are seen as inspirational and deserving figures by the executives and professionals who are loyal to our brand,’ Bob Jacobs, Westin’s vp of brand management, told AdWeek. ‘A free weekend stay reinforces our campaign message that everyone deserves a chance to relax and rejuvenate.’
Throughout the month of April, Westin will surprise three organizations on three consecutive Mondays with Westin Weekend getaways, Heavenly Beds and more. The new weekend offering is now available at all Westin Hotels & Resorts around the world.
The surprise getaways also served to help launch the $7.5 million multimedia campaign for Westin’s new “Make Monday Better” service.
The new, dedicated weekend program gives guests more flexibility and time to make the most out of their weekend getaway. Westin now invites guests to personalize their weekend experience at any of the brand’s 193 hotels and resorts around the world with 3pm Sunday check-out, extended breakfast hours all weekend and more.
“Our research shows consumers are craving more leisure time but taking less and less vacation so we wanted to develop a dedicated program that makes taking a well-deserved weekend break seamless and stress free,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts. “Westin Weekends is designed to help our guests get the most out of their weekend with late check-out and special, instinctive programming that makes it easy to plan the perfect, personalized getaway. And, we are thrilled to kick-off this new program by giving back to hundreds of members of the community who truly deserve a great weekend getaway.”
Westin will continue its gifting spree on April 15 and 22, as the brand surprises those truly deserving of a better Monday, including volunteer firefighters in Los Angeles and teachers at high-risk schools in New York.