A survey by Briabe Media, a mobile marketing agency, found that a lot of shoppers are using their phones to get their Christmas shopping done, with 78 percent of smartphone users downloading a shopping apps of some sort.
Whereas Hispanic’s were more likely than then general populace to place importance on their phone to get the holiday shopping done. Shopping apps that had some sort of price comparison tend to be the most popular, while use of smart phones for product information is the most common use.
Overall mobile shopping habits tend to split evenly amongst all racial and ethnic lines. Asian, Hispanics and Blacks all viewed their mobile phone as important and necessary to get their holiday shopping done. So dial up, only few hours left before all regalos are due under the tree.