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Latino Daily News

Wednesday April 13, 2011

Los Angeles ‘Metro’ Launches Spanish-language Blog

Los Angeles ‘Metro’ Launches Spanish-language Blog

Photo: Los Angeles Transit agency launches blog in Spanish

Click Here to Enlarge Photo

Acknowledging that more than half of its passengers are Latino, the Los Angeles County Metropolitan Transportation Authority (MTA) launched “el pasajero”, a Spanish-language blog last week.

Known as “Metro” by locals, the agency’s blog became the first of its kind from a major transit institution. With at least 61 percent of MTA riders being Latino, Metro’s Marc Littman, said, “We have to recognize that the majority of our customers are Latino. We want to put a Latino face on Metro, so people can identify that it’s not just white bureaucrats running this agency.”

About 37 percent of the agency’s employees are Latino.

Head editor if the blog, Jazmín Ortega, a former La Opiníon journalist, said the blog is necessary because “Metro can be an agency that’s misunderstood.”

“What does Metro do? How do they spend their money?” These are the types of questions Ortega said the blog will answer.

The site’s first blog read, “Todos somos pasajeros en busca de nuestro destino,” which translates to, “We are all passengers in search of our desitination.”

At the launch for the blog, actor Edward James Olmos said it was necessary and that an increase in public transportation like that of the now decommissioned Red Car trolleys that used to run through other parts of the city is needed.

“[Public transportation] is the most important thing we can be doing in this city,” said Olmos.

The blog’s launch was part of the second annual Hispánicize 2011 public relations and social media conference.