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Latino Daily News

Sunday August 11, 2013

Los Angeles Honors Telenovela Producer Carla Estrada

Los Angeles Honors Telenovela Producer Carla Estrada

Photo: Carla Estrada

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The Mexican producer of telenovelas, Carla Estrada, was honored by the city of Los Angeles for her audiovisual work and her support for the Hispanic community in the United States.

“The city council’s tribute to Carla Estrada is at the same time for the entire Hispanic community, because for people who speak both English and Spanish in Los Angeles, she has taken our culture to the next level with her telenovelas,” Jose Huizar, councilman for Los Angeles’ 14th District, told Efe.

After receiving the honor on Friday, Carla Estrada told Efe that she accepts this recognition from the city of Los Angeles “in the name of all Latinos who, with effort and dedication, have been able to survive here in the United States.”

“Through my work, what I’ve sent them on television is a little of their native land, a bit of its colors, its flavors, and I join them in the faraway love they have for so many relatives, for so many people they cannot have near them,” she said.

Mexico City native Estrada has worked on the production of telenovelas and other entertainment programs for the Televisa media company for more than 30 years.

Notable among her productions are such telenovelas as “Quinceañera” in 1987 starring Adela Noriega and Ernesto Laguardia, “Los Parientes Pobres” in 1993 with Lucero and Laguardia, “Amor Real” in 2003 and “Sortilegio” in 2009.

“When I started working on the production of shows in Mexico 35 years ago, only men were in charge of production and direction,” Estrada recalled.

“But the biggest obstacle I had were the women, because many of them refused to take orders from another woman, and they made me cry and want to throw in the towel…but I didn’t leave, which is why I’m the first woman telenovela producer in Mexico,” she said.