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Latino Daily News

Monday October 22, 2012

Latino Decisions Poll:  Latino Voters Highly Engaged in Upcoming Elections

Latino Decisions Poll:  Latino Voters Highly Engaged in Upcoming Elections

Photo: Latino Decision Poll

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The impreMedia-Latino Decisions tracking poll latest results reveal a high level of interest and engagement by Latino voters in the upcoming congressional and presidential elections.

More than three-fourths of all respondents said they have talked with friends or family members about candidates, issues or other election topics in the last few months and 45% have actively tried to persuade friends or family on their election decision. According to the 2008 American National Election study, 45% of all voters said they tried to influence how others voters, suggesting on this measure Latinos are as engaged in 2012 as all voters were in 2008.  When asked if they had tried to help people register or volunteered for any campaign or voter outreach effort 14% of all Latino voters said yes.  In 2008 the ANES found 4% of all voters had worked on a campaign, 13% gave money to a campaign, and 9% attended a political meeting.

Those who said they were very enthusiastic about voting in the upcoming elections climbed from 51% last week to 56% this.

“This week’s survey indicates that Latino voters are one of the most highly engaged groups in the election,” said Monica Lozano, CEO of impreMedia. “This has implications for both candidates, but is an especially positive force for President Obama who is still highly favored by Latinos.”

Among Latinos, those age 45-65 years old reported the highest level of electoral engagement on every dimension.  For example, within this age group 89% are certain to vote, and 68% say they are very enthusiastic. 59% say they have tried to persuade people on political issues, and 28% have volunteered for a campaign or worked on voter registration.