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Latino Daily News

Tuesday April 12, 2011

Latin America’s Film Industry Bouncing Back, Gaining International Attention

Latin America’s Film Industry Bouncing Back, Gaining International Attention

Photo: Ventana Sur in Buenos Aires saw a 12 films sold

Click Here to Enlarge Photo

Latin American films, after many years of struggling, are now seeing a boom with their original content, with the international film business taking notice.

After countries like Argentina have seen a jump in production levels, the region is now looking to grow even more to give a boost to local production sectors.

Films are seeing success at national, mini-regional and pan-Latin American levels. Under the direction of Jorge Sanchez, for example, Mexico’s Guadalajara mart has been able to expand and add Cannes’ Producers Network and a Guadalajara Construye rough-cut section.

At marts like Buenos Aires’ Ventana Sur, which was custom-built for Latin American films, saw at least 300 buyers and 1,969 non-Latin American participants, buyers, and financiers. It was reported that the most recent Ventana Sur festival this past December, 12 films were sold.

The last week in March was the Guadalajara Film Market, which saw a number of deals made with international film bodies as well. The deals were mostly in the low-six-figure range.

Lucero Garzon, at Pyramide Intl., said, “Sales in Mexico facilitate further sales to smaller territories—Colombia, Ecuador, Venezuela and Peru—which depend on the availability of Spanish-subtitled prints in Mexico or Argentina). So pre-sales are very helpful right before Cannes.”

Variety wrote:

Guadalajara, though a much smaller market than Ventana Sur, is, however, much more than just a market.

Flooded by young Mexican producers, and boasting the influential Ibero-American Co-Production Meeting—energized by the presence of topnotch Latin American players RCN Films, Patagonik and Fabula—and two Cannes Producers’ Network sessions, it functions essentially as a production-networking platform.

Guadalajara and Ventana Sur look more complementary than rivalrous.
But Latin America’s mini-mart explosion doesn’t stop there. Chile’s Valdivia fest hosts the prestigious rough-cut Austra Lab. Colombia inaugurated the Bogota Audiovisual Market last July. La Paz is bowing a Bolivia Lab.

“There’s something very fresh going on in that region,” enthuses FiGa’s Sandro Fiorin.