Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.
The milestone celebration is marked with the implementation of a new corporate. The commemorative logo will be implemented in many of the company’s internal and external communications throughout the year. Goya will then host a series of events that will outline planned activities for 2011, which includes Goya’s signature recipe books featuring dishes from the Caribbean, Mexico, Central and South America and will be expanded to include Spain and Latin Fusion fare as well. The books will be published as a commemorative 75th Anniversary edition.
Also, in keeping with Goya’s long-held tradition of serving its community, the company will make public a series of both corporate and community initiatives that will include a nationwide food donation.
Since its inception, Goya Foods has been providing a “taste of home” to Latin American consumers throughout the country, making the brand synonymous with the Hispanic community. Today, Goya products are enjoyed by Latinos everywhere as well as non-Latinos who seek to expand their palates. “We look forward to sharing this important milestone in our company’s history with our family, La Gran Familia Goya, which consist of our employees, our consumers, our clients, and our communities. We recognize the significant role they continue to play in the success and growth of our company,” stated Robert Unanue, President of Goya Foods.