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Latino Daily News

Tuesday September 21, 2010

Lance Armstrong Continues LiveSTRONG Outreach to Hispanics Touched by Cancer

Joined by San Francisco Mayor Gavin Newsom, Lance Armstrong today made a surprise visit to the San Francisco General Hospital’s Avon Comprehensive Breast Care Center. Together they toured the infusion center, where patients were receiving treatment, and a portion of the oncology center. They also met with hospital doctors to discuss the Hispanic/Latino cancer burden and the need for programs and resources that are tailored to address their needs.

“There is a great need for resources that improve the quality of life for Hispanic and Latino cancer survivors and San Francisco’s community groups and medical professionals are working to fill that need,” said Armstrong. “LIVESTRONG is proud to be a part of the effort to provide Hispanic families affected by cancer with customized tools and support they need to live life on their own terms.”

Earlier this year, LIVESTRONG expanded its outreach to the Hispanic and Latino community through promotion of its free Spanish-language resources, including LIVESTRONG.org/Espanol and LIVESTRONG SurvivorCare. LIVESTRONG aims to provide more support to a wider number of Hispanics and Latinos who are affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets.

LIVESTRONG also recently launched the Promotores program comprised of community health workers who provide health-related information and support to cancer survivors in their community. To date, LIVESTRONG has trained more than 400 Promotores nationally.

The Latino population, which represents a mosaic of cultures, is the fastest growing population in the United States at an estimated 50 million. By 2050, the population is projected to skyrocket to more than 132 million, accounting for nearly one-third of the United States’ total population. Cancer is the second leading cause of death among Hispanics and cancer rates for Latinos are projected to increase by 142% by 2030 compared to 45% for the overall U.S. cancer incidence. Latinos, who as a demographic tend to have lower incomes, less education and less insurance, have lower survival rates for most cancers, which may reflect less access to timely, high-quality treatment.