The Service Employees International Union (SEIU) California, the California Teachers Association (CTA) and Latino leaders today announced a major statewide campaign, “Por Nuestras Familias - Todos a Votar!,” aiming to register thousands of new Latino voters and boost Novembers Latino election turnout by signing up Latinos as new, permanent absentee (PAV) voters.
At a news conference in Los Angeles historic Placita Olvera, Eliseo Medina, International Executive Vice President of SEIU and David Sanchez, President of the California Teachers Association announced that they will embark on the 9- city “Por Nuestras Familias - Todos a Votar!” bus tour beginning August 14, with the goal of reinvigorating Latino voter participation and empowering those who do not regularly cast their ballot on election day. The campaign will provide non-registered Latino voters the tools they need to vote and generate motivation among all Latino constituents through a permanent absentee application drive.
Goals for this campaign include:
—Registering Latinos to increase the proportion of voters statewide
—Signing up Latinos as permanent absentee voters to increase Latino voter turnout from 34% in the last gubernatorial election to 40% this November - and make Latinos the decisive demographic this fall.