Kmart and Latin World Entertainment Licensing today announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the “Modern Family” star’s signature style of glamour and sexiness with an air of approachability.
The collection, which will include sportswear, dresses, handbags, jewelry, and footwear. Reflecting Sofia’s fashion sensibilities, the brand plans to be a modern and fresh approach to everyday style. Kmart will be the exclusive provider and marketer in the United States for all Sofia Vergara apparel, accessories and other merchandise, available at over 800 Kmart stores nationwide and Kmart.com beginning fall 2011.
Named as one of the most talented and powerful women in Hispanic entertainment today by The Hollywood Reporter and Billboard, Sofia Vergara is the only Hispanic actress to begin her career on a U.S. Hispanic network and successfully cross over to the general market.
She can currently be seen every week on ABC’s six-time Emmy award-winning series, “Modern Family” and will participate in some of the most anticipated films of 2011, Columbia Picture’s “The Smurfs,” Warner Bros’ “Happy Feet,” and New Line Cinema’s “New Year’s Eve.” Recently selected by The New York Times as one of this year’s “Faces to Watch”,
Sofia was nominated this year for a Golden Globe, an Emmy and a Screen Actors Guild award for her role in “Modern Family.”