Photo: hispanic population graph
Reflecting strong client demand and important population shifts, Knowledge Networks is significantly expanding the number of young adults and Hispanics on KnowledgePanel – the only online panel based on a representative sample of the full U.S. population.
In 2011, Knowledge Networks will more than double the number of young adults (ages 18 to 24) on KnowledgePanel, and will increase its representation of Hispanics by more than 40%. Thanks to this increased online survey capacity, clients using KnowledgePanel will have more statistical power for studies of the entire U.S. and its subpopulations, including these two key groups.
Hispanics are among the most in-demand and difficult-to-reach populations for research. With this panel expansion, Hispanics will represent 14.6% of KnowledgePanel – in keeping with November 2010 Census Bureau estimates, which put Hispanics at 14.1% of the total U.S. adult population. Young adults, who are similarly hard to recruit and retain, will account for about 9.4% of KnowledgePanel in 2011, compared to the Census Bureau’s estimate of 12.6%.