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Latino Daily News

Monday March 26, 2012

Jessica Alba Working on Book, Company Nabs $27 Million in Funding

Jessica Alba Working on Book, Company Nabs $27 Million in Funding

Photo: Jessica Alba Working on Book, Company Nabs $27 Million in Funding

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Now that her online business The Honest Company has been launched, Jessica Alba is now on to additional ventures, and this time she’s taking on the literary world with a new book.

The 30-year-old mother of two daughters has announced that she is currently working on a book that will offer “lifestyle tips on how to create a nontoxic home; from design tips to some of Alba’s favorite family recipes.”

The book will be accompanied by online videos in which Alba will demonstrate some of the techniques described in the book.

As for The Honest Company, Alba is doing well, as the non-toxic and natural baby and family products company just secured $27 million in funding, which will allow the company to accelerate growth and deeper development of their safer and eco-friendly products, as well as to further establish its brand as the most effective, affordable and authentic choice for today’s families.

“The overwhelmingly positive response we have received since our recent launch has shown us we need to continue dedicating time and resources to further develop our Honest brand and community,” said President of The Honest Company, Jessica Alba. “The new funding confirms our positioning and acknowledges the big need for a brand and service to deliver pure, healthy products that are delightful, effective and beautiful.”

The Honest Company (www.Honest.com), helmed by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. The Honest Company offers a monthly subscription service, through Honest.com, of customized product bundles including diapers, wipes, baby bath, skin care, and home cleaning products delivered directly to customer’s front doors. A percentage of sales is donated to Baby2Baby.org.