Photo: Jessica Alba (Advancement Project)
“We all have an equal voice in the voting booth. That’s what makes America great,” says actress Jessica Alba in one of the new public service announcements (PSAs) produced with civil and voting rights group Advancement Project.
Some of the spots will air on USA Network, MSNBC, Cloo and UniHD and a number of local television affiliates. Radio versions of the PSAs will also be aired on stations around the country.
The PSAs are designed to encourage people to take part in democracy and help combat the fear and confusion created in some voters by unprecedented attempts to make it harder to vote. With Alba, the videos feature television personality Star Jones, film director Robert Rodriguez (“Sin City,” “Machete,” “Spy Kids,” “Desperado”) and musician will.i.am. Additional public service announcements starring some of hip-hop’s influential voices, including recording artists Kandi Burruss and Toya Wright, 2 Chainz, DJ Scream, and chart-topping producer Sean Garrett, will air on BET Network.
“To vote gives our discussion and debate purpose. It defines us as Americans,”says Robert Rodriguez in one of the spots.
The PSAs point viewers to www.apvote.org, a website full of information to prepare people for Election Day, including state-by-state voting rules, a tool for finding the correct polling place, and what voters should do if they encounter problems at their polling place.
Watch the first PSA below, for the other videos go to the Advancement Project’s webiste.