Photo: JLove by Jennifer Lopez
Singer, actress and business mogul Jennifer Lopez is launching her 20th fragrance calling it JLove. The new fragrance will retail for $39-$49 and will be sold exclusively at Kohl’s stores starting in October.
Lopez, 44, launched her first perfume, Glow, in 2002 which did amazingly well garnering $100 million in sales the first year it was on the market, according to W Magazine. The former American Idol judge describes the new fragrance as “fruity floral citrus with Firmenich’s Honorine Blanc, it has top notes of white raspberry, frozen pineapple, pink grapefruit and tangerine; a heart of coconut orchid, water lily and Tahitian tiare, and a drydown of vanilla sorbet, white wood and skin musk.”
Lopez worked once again with Coty to produce her newest fragrance. Coty and Lopez recently celebrated their lucrative 10-year working relationship which consists of 20 fragrances sold in over 25 countries that have netted nearly $2 billion in retail sales.
The Puerto Rican entertainer is in her second year of working with Kohl’s. The department store carries numerous lifestyle brand products Lopez designed that include clothing, accessories and home décor. Lopez is often found on Forbes’ annual ‘World’s Most Powerful Celebrities’ list ranked number 12 for her numerous business enterprises.