The late Jenni Rivera was the big winner at the third edition of the Billboard Mexican Music Awards held at the Dolby Theater in Los Angeles.
Rivera, known as the “Diva de la Banda” died in a small plane crash in Mexico in December 2012 at the peak of her career and her sudden departure from the music scene sent her songs to the top of the charts for weeks.
The singer, who was 43 when she died, was named overall Artist of the Year, Female Artist of the Year and Artist of the Year in the three categories of Albums, Digital Download and “Banda,” while her “La misma gran señora” was named Album of the Year and also Best Album in the “Banda” category.
Billboard moved through Rivera’s moment in a little over a minute with a series of projected images. Nobody came up to collect any of the awards and the seated public gave only lukewarm applause.
Sources told Efe that organizers got in contact with Rivera’s family to prepare something for the ceremony and it was her relatives who opted not to take part in the Mexican Billboard event due to a scheduling conflict.
Evidently, the presentation of the awards coincided with a commitment with the Southern California church where one of the star’s brothers, Pedro Rivera Jr., is pastor.
Curiously, another brother, Gustavo Rivera, took his turn on the red carpet and attended the Billboard ceremony to “see the show,” but he did not officially represent the departed singer.