Photo: Kokoriko and Kokorico
Gaultier’s new perfume “Kokorico” (French for a Rooster’s cry) might be the perfect scent for the “cocky” male, but in Colombia, Miami and other very Latin areas, “Kokoriko” smells more like rotisserie chicken.
Calling your new cologne for manly men “Popeye’s” is certainly not as deep a faux pas as admitting to “love” for the third Reich, like designer John Galliano, who lost his job at Christian Dior and dodged a possible stint in jail Thursday for his anti-Semitic rant earlier this summer.
Galliano was ordered to pay a $23K fine plus a symbolic Euro to each of the plaintiffs; his career has effectively taken a dark turn and he’s more than likely going to have to lay low until people forget his drunken tirade.
But… how soon will people forget that Gaultier’s new perfume has a broiled chicken with a side of guacamole connection to it? Kokoriko is a commonly used name for Latin American restaurants that serve chicken, and in Colombia there is a more than popular restaurant chain by that name, known for its scrumptious chicken dishes.