Photo: The Battle For the Twitter Name “Qwikster”
Recently, the stream/DVD company Netflix split up its services, making DVD rentals and online movie streaming now run under two different brands. DVD renters will have to go to the new site known as Qwikster, which will also offer , but those looking to stream movies online will still go to Netflix.
Normally, when a business wishes to join the social media world via Twitter, it chooses its company name as its handle (screen name), but for Qwikster, that name was already taken by one, Jason Castillo.
While not much is known about Castillo, from what we’ve taken from his tweets, he’s a marijuana lover – judging by his former profile photo of Elmo smoking pot - who likely knew nothing about the Netflix/Qwikster splintering until people started tweeting him about it. He gained about 3,000 followers in the matter of 36 hours, and says he’s been hearing about offers for the @Qwikster name.
Netflix’s corporate communications VP, Steve Swasey, however, said the company is not yet thinking about marketing for Qwikster.
Swasey told Gizmodo that the company name has only just been announced and Netflix is “not getting into the minutiae of marketing” yet.”
Castillo claims that he’s been fielding offers, but as of now, it is unclear where these offers are coming from.
Since he started getting attention for his Twitter handle Castillo has changed his profile photo and seems to have deleted some of his previous tweets.