Photo: New Jaguares de Chiapas Shirt
The jerseys of Mexican first division fútbol team Jaguares de Chiapas, will feature the players’ Twitter handles instead of their names, as well as the handle of their sponsor.
Players of the Mexican soccer team promoted their latest match with different messages in radio and TV, and those players who didn’t have one, opened a Twitter account last week to interact with fans of the team around the world.
“In fútbol, as in life, 140 characters are enough to decide which side you’re on,” the statement read.
The team took their social media campaign a step further, and printed the Twitter handles of every player on the back of their jerseys, where the players last names traditionally appear.
The team’s sponsor, Cerveza Sol also got the twitter treatment, and became @CervezaSol, printed in white letters over a Twitter blue square at the bottom of the orange shirts. Next to the player’s number, there’s a white twitter bird.
Jaguares is not the first team to place Twitter advertisements on their shirts. Valencia, a club in Spain’s La Liga, placed the club’s Twitter handle in the traditional sponsor location on the front of their players jerseys last months, hoping to attract a new sponsor.