Photo: Jennifer Lopez & Marc Anthony reality show.
The debut broadcast of the Univision television program “Q’Viva! The Chosen,” produced by singers Jennifer Lopez and Marc Anthony to find musical talent in Latin America, attracted an audience of 2.2 million, the network announced.
During the one-hour broadcast, Univision registered a 37 percent increase in its audience compared with the past three Saturdays.
The broadcast, Univision said, garnered a larger audience than the local affiliates of ABC, CBS, NBC and FOX combined in Miami and in New York among viewers in the key 18-49 and 18-34 demographics.
The program also generated strong interest on the social networks with more than 55 million mentions on Twitter, according to Radian6.
In the first show, Lopez, Anthony and choreographer Jamie King detailed their efforts to search for artists in Latin America.
Lopez and ex-husband Anthony have been scouring the hemisphere for months seeking outstanding singers, dancers, musicians and artists to be part of the program, which was created by “American Idol” producer XIX Entertainment.