Photo: iPad news
Worldwide tablet sales rose 11 percent in the second quarter of 2014 over the same period last year, a figure that banishes doubts about the future of these devices despite a drop in iPad sales.
A new report by the IDC market research company places the number of tablets sold globally between April and June at 49.3 million, or 11 percent more than the volume sold in the same period of 2013.
The impressive surge in sales did not, however, benefit the maker of what has been until now the most popular tablet of all, Apple’s iPad, as seen in the quarterly results the California company released on Tuesday showing that sales of the device had dropped by 9 percent.
Out of a total 49.3 million tablets sold over the past three months, only 13.3 million (26.9 percent) were iPads.
The big beneficiaries of tablet market growth turned out not to be longstanding segment leaders like Apple and South Korea’s Samsung (which grew a mere 1.6 percent), but rather small manufacturers and, above all, the Chinese tech giant Lenovo, which sold 64.7 percent more tablets than in the same period last year.
In other markets like computers, Lenovo is now the No. 1 manufacturer worldwide, topping traditional U.S. companies like Hewlett-Packard and Dell.
“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors. Now we are seeing growth amongst the smaller vendors and a leveling of shares across more vendors as the market enters a new phase,” IDC analyst Jitesh Ubrani said.