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Latino Daily News

Tuesday February 1, 2011

‘If You See Something, Say Something’ Campaign Launched at Super Bowl by Homeland Sec.

Secretary of Homeland Security Janet Napolitano joined National Football League (NFL) Vice President of Security Milt Ahlerich and Arlington, Texas Chief of Police Theron Bowman to announce a new partnership to bring the Department of Homeland Security’s (DHS) “If You See Something, Say Something” public awareness campaign to Super Bowl XLV - to help ensure the security of fans, players, and employees by identifying and reporting suspicious activity.

The “If You See Something, Say Something” campaign—originally implemented by New York City’s Metropolitan Transportation Authority and now licensed to DHS for a nationwide campaign—is a simple and effective program to engage the public and key frontline employees to identify and report indicators of terrorism, crime and other threats to the proper transportation and law enforcement authorities.

The “If You See Something, Say Something” campaign at Super Bowl XLV will include both print and video advertisements, as well as a training video for NFL employees to ensure that both employees and fans have the tools they need to identify and report suspicious activities and threats. DHS is also working with federal, state, local and private sector partners to support security efforts at the Super Bowl through additional personnel, technology and resources.