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Latino Daily News

Tuesday December 13, 2011

Homeland Security Launches “If You See Something, Say Something” PSA’s in Spanish

Homeland Security Launches “If You See Something, Say Something” PSA’s in Spanish

Photo: IF You See Something, Say Something, PSA in Spanish

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Secretary of Homeland Security Janet Napolitano today unveiled new Spanish-language Public Service Announcements (PSAs) for the Department of Homeland Security’s (DHS) “If You See Something, Say Something™” public awareness campaign during a roundtable meeting with Hispanic law enforcement groups at the White House.

The PSAs are aimed at reaching out to the Spanish-speaking public to encourage them to report suspicious activity to local law enforcement.

“Homeland security is a shared responsibility and every citizen plays a critical role in identifying and reporting suspicious activities and threats,” said Secretary Napolitano. “The new ‘If You See Something, Say Something™’ Spanish-language public service announcements encourage citizens across the county to work together to build a strong foundation for a more secure and resilient homeland.”

During the roundtable meeting with officials from the Hispanic American Police Command Officers Association (HAPCOA), National Latino Peace Officers Association (NLPOA) and the Washington D.C. Metropolitan Police Department, Secretary Napolitano also underscored the importance of collaborating with the Hispanic law enforcement community to enhance public awareness, education and engagement through the “If You See Something, Say Something™” campaign and the Nationwide Suspicious Activity Reporting (SAR) Initiative.

The new “If You See Something, Say Something™” campaign radio and television Spanish-language PSAs inform viewers about how to notify authorities regarding potential threats. The PSAs will be distributed to Spanish-language television and radio stations across the country in California, Colorado, New York, Arizona, New Mexico, Florida, Texas, Washington D.C. and Puerto Rico.