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Latino Daily News

Saturday December 21, 2013

Hispanics Take Their Dollars Online

Hispanics Take Their Dollars Online

Photo: Online shopping

Click Here to Enlarge Photo

By Ayrie Aranda-Mori, Reach Hispanic

I came across a great article the other day on MediaPost.  It shared the results from a great study conducted by Experian Marketing Services

The results of the study showed US Hispanics have a higher tendency to shop online for goods and services; more so than the US General Population.  This is a HUGE eye opener!

Brands have been focusing on reaching Millennials, Gen Y, Gen X, Baby Boomers and everyone in between with online media and more recently, multi-screen media with smart phones, tablets and laptops.

There have been some brands that have targeted the US Hispanic audience, but have been focused more on TV and Radio. Experian’s study now sheds light on why Fortune 1000 brands need to include Digital Marketing and Media when wanting to reach US Hispanics. 

US Hispanics are tech savvy and are using Social Media and their mobile devices to make the most of their time and shop for the favorite brands. They are brand loyal and even more so when their social network promotes such brands.


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