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Latino Daily News

Friday August 13, 2010

Hispanics Make Honey Nut Cheerios #1

The US Hispanic Market is in large part responsible for making Honey Nut Cheerios the top selling cereal in America. Last year sales were a record 102 million units (not including Wal-Mart sales) according to research firm SymphonyIRI Group.

Honey Nut Cheerios really does contain honey, which is likely a large reason for its success. Research indicates Hispanics generally prefer sweeter products and the cholesterol fighting benefits of the cereal are a plus as well.

As the fastest growing demographic, the Hispanic market contributed to a sales increase of 65% over the past three years.

RUNNERS-UP
2. Cheerios
3. Post Honey Bunches of Oats
4. Kellogg Frosted Mini Wheats
5. Kellogg Frosted Flakes