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Latino Daily News

Wednesday May 29, 2013

Hispanics Fast Food Preferences Don’t Include Wendy’s

Hispanics Fast Food Preferences Don’t Include Wendy’s

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Placed has just released a study showing that fast food restaurants account for 6 of the top 10 most visited destinations in the U.S. “Americans have more options than ever when dining out, fueling a growing battle for a limited set of dollars,” said David Shim, Founder and CEO at Placed. “

The Midwest was the only region that saw two Mexican-style fast food restaurants, Taco Bell and Chipotle, secure spots in the top 10.

Wendy’s proved the Least Popular among Hispanics.

Wendy’s has tried to reverse this trend by recently increasing their spend in the Hispanic ad market. Currently Hispanics are less likely to visit Wendy’s compared to McDonald’s, Burger King and Taco Bell. Hispanics were 16% less likely to visit the chain compared to an average U.S. consumer.


McDonald’s is the largest food advertiser in Spanish-language media according to Ad Age, McDonald’s showed the strongest skew among Hispanic customers compared to Burger King, Wendy’s and Taco Bell.

Taco Bell: Visitors skewed the youngest of the four brands, with those under age 44 over indexing to the taco chain. Taco Bell visitors also skewed slightly lower income comparatively.

Read full report hereImageImage