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Latino Daily News

Tuesday February 1, 2011

Hispanics are Most Likely Than Anyone Else to Own Smartphones with No Preferred Brand

A smartphone market survey released by Nielsen today shows that Hispanics and Asian U.S. mobile consumers are most likely to own a smartphone versus any other type of mobile device.

The report highlights that 45% of Hispanic mobile users have a smartphone compared to 33% of African-Americans and compared to 27% of non-Hispanic whites.

Nielsen is attributing the high rate of smartphone use to age:  Hispanics are a younger demographic and young people in general tend to have smartphones. 

As to what smartphone device is winning the Hispanic market share war it appears to be tied between Android, Blackberry and Apple iOS, whereas in the African-American community BlackBerry is the preferred device.