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Latino Daily News

Thursday August 12, 2010

Hispanic Media’s Love Affair with President Appears to be Over

It appears that U.S. Hispanics are not the only ones frustrated and disappointed with President Barack Obama’s work, or lack of, on immigration reform.  Taking a page book out of Walter Cronkite’s op-ed journalism style - when he voiced displeasure on behalf of the America people with the Vietnam War - Hispanic media is doing the same on the issue of immigration.

It is not uncommon to read headlines or editorial pages like “Obama Came Up Short”, “Obama’s Cheap and Easy Rhetoric,” in Spanish-language media.  The audience is responding with Obama’s popularity declining amongst Hispanics to 57%. 

The leading voice of displeasure and disillusionment is the well-respected Hispanic television anchor, Jorge Ramos of Univision.  “He has a credibility problem right now with Latinos,” Ramos recently stated questioning why the President can’t find 60 votes for immigration reform just like he found for health care and financial reform. 

Hispanic media appears not just to be reporting on immigration but challenging the President to do something about it and constantly reminding him of his election promises.  “La Promesa de Obama” does not seem to have happened and Hispanic media wants everyone to know about it especially as critical November elections are approaching.