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Latino Daily News

Monday August 16, 2010

Hispanic Market to be Key Army Recruiting Focus

The Army plans on spending over $150 million on its upcoming recruiting campaign “Army Strong” for all markets with a special emphasis on the Hispanic market. 

The Army will deploy a specific strategy to market their recruiting efforts to the Hispanic market using traditional advertising, digital and multi-cultural events to get their message out.  11% of the Army’s active duty members are Hispanic the majority is enlisted.